Why Social Media in 2025?
Let’s cut the cringe: You don’t need 10M followers or a TikTok dance routine to make millions. He turned grocery-store-poop-duty into $7M in 8 months by hacking platform programs you’ve never heard of. Think of it as being the “middleman” between creators and billion-dollar apps, no camera, no edits, just free money vibes.
Here’s how he did it (and how you can too).
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| Thumbnail Credit: Dean Johnson |
1. Partner with Platforms (They’re Desperate for Your Help)
Why it works: Apps like Snapchat, TikTok, and YouTube need content to keep users hooked. They’ll pay you to recruit creators.
How he did it:
- Sniff out new programs: Platforms launch cash-grab initiatives yearly (e.g., Snapchat’s “Discover Tab” or TikTok’s Creativity Program).
- Become a “portal”: Partner with platforms to repost creators’ content (e.g., repackage YouTube videos into Snapchat shows).
- Pro tip: Cold-email platform execs using tools like Apollo.io. Subject line: “I have 100 creators ready to post. Let’s talk.”
2. Steal Content (Legally, Obviously)
Why it works: Creators are busy making content. He was busy making money from their content.
How he did it:
- Repurpose existing videos: Chop 20-minute YouTube rants into snackable Snapchat clips.
- Target storytime creators: Drama = views. Example: A gossip YouTuber’s repurposed Snapchat videos earned $80K/month.
@yasinmammeri Is it ok to copy others when creating content? If so, how do you do it in a ethical way? #contentcreator #contentcreatoradvice #tiktoktips #contentcreatortips ♬ original sound - Yasin
3. Build a “Creator Army” (They Do the Work, He Cashes Checks)
How he scaled:
Email pitch to creators: “We’ll post your content on Snapchat. You get free money. Yes/No?”
Start small: 10 creators → 200 creators → $1.2M/month.4. Obsess Over New Programs (Before Everyone Else Does)
Why it works: Platforms need guinea pigs for new features. Be first, profit wildly.
How he did it:
Snapchat’s “Unified Monetization”: Short videos >1 minute now pay $$$.
@thebrettway They Make 6 Figures as Teens a Month #business #entrepreneur #podcast ♬ Murder (Slowed) - Bgnzinho
5. Fail Forward (Embrace the Cringe)
His “oops” moments:
- Lied about knowing Google Sheets → learned via bathroom YouTube tutorials.
- Got fired (almost) → hustled harder.
6. Scale or Die (Outsource the Boring Stuff)
His hacks:
- Hire cheap labor: Friends, interns, freelancers on Fiverr.
- Automate posting: Use tools like Hootsuite or Zapier.
- Focus on $$$ tasks: Recruit creators, negotiate deals, nap.
@adam.digital Try Predis AI, your social media copilot for FREE! 🤖📲 Generate content, schedule posts, create memes, and more with just one click! #socialmediatools #contentcreation #socialmediamarketing #AI #PredisAI @Predis ai ♬ original sound - Adam 👨🏻💻Digital
Final Thoughts
Social media in 2025 is a goldmine for middlemen. You don’t need talent—just hustle, a LinkedIn account, and the ability to spot trends before they blow up.
Free Tools to Start:
- Apollo.io: Find platform execs’ emails.
- Canva: Design pitch decks to impress creators.
Now go raid those platform programs, your future self is already sipping margaritas. 🚀
P.S. If you read this whole blog, you’re already ahead of 99% of people. Comment below: Which platform will you attack first?

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