How to Make Money on Snapchat in 2025: New Monetization Program Explained

Snapchat’s revamped monetization program launches February 1st, 2025, and it’s a golden opportunity for creators. Here’s exactly how to qualify and profit from it:  

Make Money on Snapchat in 2025 by Alex Cristain

@thebrettway They Make 6 Figures as Teens a Month #business #entrepreneur #podcast ♬ Murder (Slowed) - Bgnzinho

Key Requirements to Earn Money  

To join Snapchat’s new program, you must:  

1. 50,000 followers on your Snapchat account.  

2. Post 25 times per month (≈1 post/day) to Spotlight or public Stories.  

3. Post on 10 separate days each month.  

4. Hit ONE of these in 28 days:  

•    1 million Spotlight views (easiest!)  
•    10 million Story views  
•    12,000 hours of watch time.  

What’s New in 2025?  

• Longer videos pay: Only 1-minute+ Spotlight/Stories videos earn ad revenue.  
• Combined programs: Spotlight and Stories monetization are merged into one system.  
• TikTok-inspired payouts: Likely RPM-based earnings (similar to TikTok’s payout model).  

4 Steps to Start Earning  

1. Pick a Viral Niche  

•    Use niches already trending on TikTok/YouTube: celebrity drama, news, motivation, or fitness.  

2. Repurpose Existing Content  

•    Recycle TikTok/YouTube Shorts videos (add commentary/edits to meet Snapchat’s “transformed content” rules).  

3. Post Daily  

•    Use free tools like Repurpose.io to auto-post content from other platforms to Snapchat.  

4. Grow to 50k Followers  

•    Add quick CTAs like “Follow for more!” in videos.  
•    Focus on Spotlight it’s easier to hit 1M views here than Stories.  

Pro Tips for Success  

• Automate posting: Tools like Repurpose.io save time by cross-posting content.  
• Stay faceless: Use text-overlays, AI voices, or stock footage to avoid showing your face.  
• Be early: Snapchat’s program is new early creators will dominate like TikTok/Youtube early adopters.  

What Content Qualifies?  

• Eligible: Reaction videos, compilations with commentary, educational clips (e.g., “Top 10 Fitness Hacks”).  
• Not Eligible: Raw reposts of others’ content without edits.  

TL;DR  

• Post 1-minute+ videos to Spotlight/Stories.  
• Hit 50k followers + 1M Spotlight views.  
• Repurpose TikTok/YouTube content with tools like Repurpose.io.  
• Snapchat’s program launches Feb 1, 2025 start growing NOW!